Imprinted key chains are a classic promotional product for a very good reason: hanging on keys makes logos highly visible. Although a promotional keychain can be made in practically any shape or material, my picks are key chains that are useful, not just decorations. I think a customer is more likely to add a promotional key chain that’s useful to the car keys. Here are a few of my favorite marketing key chains that use light:

A very popular keylight right now is called a Lighted Logo keylight. It has a logoed silver handle, with a LED lightstick that glows in red, blue, or multi-colored. Its uniqueness is found in the animated lighting that spirals or bubbles inside the lightstick. Imprint size (cap and barrel): 1” x 3/16.”  

The Easy Crank Flashlight has two LED white lights powered by cranking its mini handle. Cranking the handle for two minutes will power the flashlight for 15 minutes. I like the dependability of a flashlight doesn’t depend on batteries in order to work. Imprint area: 1” x ¾.”

Solar key lights also provide light that doesn’t depend on batteries. The lower end solar key lights give off light from two or more white LEDs with the push of a button. The higher end solar key lights add a colored light feature—up to seven different LED colors. Imprint area: from 5/8”x 5/8” to 1/2" x 1-1/8."

Because key chains are, of necessity, small, keep your logo simple. Most importantly, remember to add a contact phone number to the logo so clients can easily connect to your business the moment they want to buy.

Imprinted key chains are a classic promotion and when they’re also useful, they will get used. Promotional key chains that light up have what it takes in logo visibility, logo longevity, and enough options to feel unique.