Because I had a Realtor® gift me a short-lived, albeit memorable, promotional product (a ceramic house ornament), I am suggesting five other promotional items that I feel have longer market life and better logo placement: house dry erase boards, house cutting boards, house mint cards, drinkware and pens. This Part Three focuses on house-shaped mint cards.

A successful promotional mailing that I was involved with several years ago was one sending out logoed business-sized card containers (1/4 inch thick) containing tiny, round breath mints. Just after we started the promotion, there was an anthrax scare at all the post offices. You can imagine we were worried that if there was any escaping white mint powder in our mailing we might become suspects. It all turned out well, we weren’t hauled into the police station and our clients enjoyed the mint cards.

House Mint Cards Keep a Real Estate Agent “fresh” in the minds of their customers

For the Realtor® on a budget, house mint cards are a memorable and inexpensive way to display their logo. With an imprint the size of a business card on the front, every time a person taps out a mint, their eyes scan the Realtor’s® name. That’s good logo placement! And if they share their mints with others, the ad gets flashed around even more.

Although the useful marketing life of a mint card isn’t as long-lived as the dry erase boards or house cutting boards, it would last as long as it takes to eat the breath mints (and few people would throw the card away without eating the mints first).

Some mint cards have a magnetic option. I don’t see mint cards as something I’d put on the refrigerator, but rather something I’d keep in my purse or coat pocket or in the car dashboard. So I don’t recommend a magnetic mint card.

Another option of some mint cards is sugar free vs. sugar mints. In most situations, if I’m giving something to someone, I don’t choose sugar free. Most people like sugar. In this case, they both taste similar enough that I don’t think it makes a difference. If I were a dentist giving out mint cards, I would choose sugar free mints. But a Realtor® could choose either one and not have it be an issue.

At a mint card’s inexpensive price, Realtors® could afford to give away mint cards instead of plain business cards and a mint card is more unique and useable than a common business card. It’s a mass marketing advertisement and an excellent choice for a Realtor® who wants to get noticed and remembered.