The cold winter season is a hot marketing season. All the holidays create reasons to give gifts and celebrate, and businesses search for gifts for their clients and their employees. Here are 3 promotional products good for cold weather giving:

Imprinted Auto Kits

Auto kits are fabulous gifts to demonstrate your business cares and to provide real value for your recipients. They will be carried around in the car, which makes for long term logo visibility. And when needed, customers will certainly remember who gave them the gift that aided them during a rough time. My two auto kit favorites are both small bags with a centered imprint, but with differing contents.

The Auto Insurance version includes accident report cards and a “Call Police” banner, as well as a hand warmers and a flashlight with a signal option. Its focus is preparation for a car accident, and I think that it’s the perfect choice for certain market segments, like insurance or attorneys.

The Auto Safety Kit has a signal flashlight and Police banner, but it focuses more on first aid, with bandages, antiseptic towelettes and a rain poncho. With its first aid emphasis, any person would be glad to receive it and would certainly keep it in their car.

Logoed Fuzzy Blankets

Logoed blankets are a promotional gift classic, and for good reason: they get used and remembered. I like the typical fleece blanket, but I think a chenille blanket stands out more because it’s not fleece and because it’s so soft and fuzzy. Soft blankets make people feel cozy and happy, and that’s a great connection for your logo. If the budget is there, embroidered logos last longer than screen-printed logos, and I think they look a little better too. Make sure, as always, to include a phone number or website on any of your logoed items—you want to be easy to find when a customer is looking to buy.

Imprinted Ice Scrapers

Imprinted ice scrapers are an inexpensive winter gift, but they get used when cold weather hits.

My favorite types are the mini keychain ice scraper, credit card ice scraper, and mitt ice scraper.

The mini keychain ice scraper is small, so the imprint is small. But because it’s a keychain, its imprint has high visibility and doesn’t get lost.

The imprinted credit card ice scraper is compact enough to fit in a coat or car pocket, but big enough to do the job when ice and snow are around. Its squeegee and two types of scraping “blades” increase its usefulness.

The mitt ice scraper is the definitely the luxury in ice scraping. The pile lining of the mitt warms the hand that scrapes the windows. It’s more than the other ice scrapers, but customers will be that much more thankful everytime they need it. The mitt ice scraper offers double the logo positions with a logo possible on the blade of the ice scraper as well as the suede mitt.

These three types of promotional products are excellent for giving this winter and are sure to warm up the cold season.